Penn has just built a state-of-the-art hospital in Philadelphia, but not everyone in Philadelphia knows what this hospital will mean for them. We leveraged an existing partnership between Penn Medicine and the Philadelphia Flyers to reach a new audience who may not typically find the Pavilion relevant to them.

STRATEGY

Creating excitement for the new Pavilion by connecting it to something Flyers’ fans are already passionate about.

THE CAMPAIgN

Gritty’s Day at the Pavilion