The foundation of Penn Medicine’s first Women’s Health campaign, “As a Woman” is rooted in Penn’s commitment and passion to understand and address women’s health needs that have been consistently overlooked in the scientific and medical world. The campaign acknowledges the gap and aims to amplify women’s voices in healthcare. Building off the awareness created from the traditional media launch, we need to continue to develop our connection with women. 

STRATEGY

Build a deeper resonance with women by connecting with their unspoken experiences.

THE CAMPAIgN

Flip the Script